Case Study: How she grew her monthly Recurring revenue (MRR) & aligned the business to what It is worth!

businesscase study

May 31

My Fit Pro was born in 2020 during COVID lockdown to help fitness businesses survive. They have many loyal customers,

But:

Fiona was working 7 days a week between her 3 jobs (corporate job, fitness instructor, and My Fit Pro).
They had intentionally priced themselves very low to help Fiona’s peers save their businesses. And it was not profitable long-term.
She was procrastinating and feeling guilty about raising prices.
Plan usage was not enforced so some customers were not paying enough for their usage, causing a loss rather than a profit.

Launched a new Live Replay add-on subscription.
Changed the plan structure for new customers (charging what we're worth).
Changed the price for early adopters so that all plans are profitable, but with a loyalty discount.
Tracked customer usage and enforced plan limits (disabling streaming when they reach their limit).
Birthed a sales commission structure at the Retreat.

Fiona saw a big shift in her money mindset and from that was able to convert her customers to the correct plan. No more over-using and under-paying.

Monthly recurring revenue is up 38% y.o.y thanks to:

1. Increasing prices

2. Live Replay add-on subscription launch

3. Enforcing plan limits and all customers now on the correct plan

She is also investing in Facebook ads to grow customer base and is a less stressed co-founder with clearly defined roles and responsibilities.

What did we really build with Fiona? The foundations!

We went back to the basics and built from the ground up based on her vision. This helped her create a burn out free business!

Are you ready to build a burn out free business too?

Laetitia Andrac

Case Study: How she went from an idea to launching a business