How to grow your online business
It takes a village to build a business - is it time to grow your village?
When I started Essential Shift, I didn't do it alone. And I never wanted to. From just about day one, someone offered to help, and I said yes. Not because I couldn't do it myself - I had the skills, the experience, the drive. But I knew something that many entrepreneurs forget when they step into business for themselves: it takes a village.
What to do when your business goes viral online
Have you ever wondered what happens when your business suddenly captures attention? How would you handle it? Good or bad?
What is psychodrama and how does it unlock your mindset?
What if your next big business breakthrough isn’t just about your strategy but is hidden in your nervous system?
Have you ever felt that something was blocking your growth, despite having the perfect plan? Perhaps you've created an amazing strategy, mapped out all the steps, and yet something still feels off.
Why great marketing won't save a bad product
Let's talk about something that might feel a little uncomfortable - but is absolutely essential.
You've followed the launch blueprint. You've hired the branding expert. You've got beautiful photos, compelling copy, the funnel is up, and maybe even a few sales are coming in.
But something isn't clicking.
Beyond the 'neurodivergent genius' myth: the reality of being a neurodivergent founder
"I can't think in here."
Those words escaped my lips during my time with Techstars (a 13-week accelerator), as the overhead lighting in our open workspace triggered yet another headache, making it nearly impossible to focus on building Understanding Zoe - a platform designed to help neurodivergent children and their families.
The power of accountability as a business owner
Have you ever had a big dream - one that excites you but also terrifies you? Perhaps you envision leading a transformative retreat, launching a course that changes lives, or stepping onto a stage to share your message. You start imagining the impact, the success, the joy... and then reality kicks in.
I lost access to my Instagram: A lesson for all business owners
Last week, I experienced something that would make most business owners panic: my Instagram and Facebook accounts vanished without warning. Years of content, connections, and community- gone in an instant.
5 business trends conscious entrepreneurs need to navigate in 2025
Let's explore the five key trends shaping 2025, and how you can embrace them while staying true to your soul-aligned vision.
The 8 step process to set goals and intentions for 2025
There is an 8 step process to set goals and intentions and I want to take you on this journey to help you create those aligned intentions.
How to build the business of your DREAMS as an entrepreneur: your guide to a burn out FREE business
We all started our dream with a purpose, with a mission. But somewhere along the way, maybe you lost sight of that? Now you might be on your computer for 12 hours a day wondering, why did I start a business? I am working more than ever before.
13 Lessons from My Techstars Journey: A Guide for Entrepreneurs
This year, 2024, has been a whirlwind of growth, challenges, and transformation. But one experience stands out above all others: my 13 weeks in the Techstars Accelerator with Understanding Zoe.
How to navigate business cashflow dips: A guide to financial resilience
Have you ever been blindsided by a slow month in your business? Maybe a client delayed their payment, or sales weren't what you expected, and suddenly, you're juggling bills and expenses, wondering, 'How did I get here?
Connecting to the 5 elements - simple practices you can add into your daily life
The elements present in your body and Mother Nature, Gaia.
How Jessica Tutton went from disconnection to reconnection and intuition in her business
Read more about the case study of Jess Tutton, Facebook Ads Specialist
How Katie Rose went from feeling stuck to launching a successful membership and growing a new revenue stream for her online business
Read more about the case study of Katie Rose, Founder of Bhakti Rose, Yoga Teacher, Author, Ayurveda Guide, Doula
How Sandra Senn Transformed from Feeling Lost to Leading with Confidence & Clarity in Her Business
Read more about the case study of Sandra Senn, Founder of Business Mums Hub
How Sally Prosser aligned her business with purpose and intuition
Read more about the case study of Sally Prosser, voice and public speaking coach.
We started a new Tech Startup - the journey of Understanding Zoe
Launching Understanding Zoe, our tech startup, began as a personal project to support our family’s needs, but it quickly grew into something far bigger.
Recovering perfectionist: The 5 steps to avoid overwhelm in business
As a recovering perfectionist I am here to share the 5 steps to avoid overwhelm in business.
The top 6 tips on how to grow your business (even with a small audience)
Have you ever read a “secret to business” that worked for you? Did you find the blueprint for creating the perfect business? Learn how to grow your business even with a small audience.